Ngomnyaka we-1997, i-IMMERGAS yangena e-China kwaye yazisa uluhlu oluthathu lweentlobo ze-13 zeemveliso zebhoyila kubathengi baseTshayina, abatshintshe indlela yokufudumala yendabuko yabathengi baseTshayina. I-Beijing, njengenye yeemarike zokuqala zokusetyenziswa kweemveliso ezixhonywe eludongeni, ikwayindawo yokuzalwa ye-IMMERGAS yase-Italiya ukuvula isicwangciso se-1.0 semarike yaseTshayina. Kwi-2003, inkampani yaseka inkampani yokurhweba eBeijing, njengefestile yenkonzo ephambili yemarike yaseTshayina, kungekhona nje ukukhuthaza imarike yaseTshayina ukubonelela ngoluhlu olupheleleyo lweenkonzo, kodwa idlala indima emva kokuthengisa, imisebenzi yolungiselelo. Ngenxa yeemfuno zophuhliso, inkampani yaseka iziko lobugcisa eBeijing ngo-2008, kwaye yaqala ukuphuhlisa iimveliso ezithengiswayo kwiimpawu zokusetyenziswa kwemarike yaseTshayina. Ngo-2019, i-IMMERGAS yaseItali yatyala imali kwaye yakha umzi-mveliso e-Changzhou, kwiPhondo laseJiangsu, ukuze iqonde "indawo" yemveliso yeemveliso, kwaye yavula isicwangciso saseTshayina se-2.0.
Ngo-2017, oko kukuthi, unyaka wama-20 we-IMMERGAS yase-Italiya ingena e-China, imarike yaseChina ejingayo eludongeni yazisa ukukhula okuqhumayo, kwaye ukuqaliswa komgaqo-nkqubo wamalahle kwigesi kuye kwenza ukuthandwa kwesayensi ngokukhawuleza kwaye okwaneleyo kokusetyenziswa kweemveliso ezixhonywe eludongeni. Ku-Emma China, ukuthembela ekuthengeni ngaphandle akusakwazi ukuhlangabezana nemfuno yemarike ekhula ngokukhawuleza, kwaye kuyafuneka ukuqonda ukwenziwa kweemveliso kunye nophando kunye nophuhliso. Ngokusekwe kwesi sidingo, u-Emma China watyala imali ngokusemthethweni kwaye wakha umzi-mveliso e-Changzhou, kwiPhondo laseJiangsu, ngo-2018, kwaye ngo-Epreli ka-2019, ibhoyila yokuqala ka-Emma eyenziwe ngumzi-mveliso waseTshayina yaqengqeleka ngokusemthethweni kumgca wokudityaniswa. Oku kuphawula isiqalo "localization" imveliso ye-IMMERGAS eludongeni ejingayo eziko, ukuza kuthi ga ngoku inkqubo ye-Italian IMMEGAS brand localization ithathe inyathelo elibalulekileyo.
Kwiminyaka emihlanu yokusebenza komzi-mveliso e-Changzhou, imeko-bume yemarike yaseTshayina nayo iphantsi kotshintsho olubalulekileyo, urhulumente waseTshayina uye wandisa ukuphunyezwa kokhuseleko lokusingqongileyo kunye nemigaqo-nkqubo yogcino lwamandla, kwaye uqoqosho lwemarike lwenza uhlengahlengiso, olukwanjalo. kufuna ukuba ishishini lifune utshintsho. Kwiminyaka yakutshanje, nokuba ngamashishini okanye iitheminali, kukho amazwi amabini akhulayo: okokuqala, ukukhutshwa kwezinto ezikhutshwayo eziphantsi, iimveliso ezihombisayo ezihambelana nokusingqongileyo; Okwesibini, amandla adibeneyo amelwe luphando kunye nophuhliso lwetekhnoloji yokutshisa i-hydrogen, i-IMMERGAS iya kunikela ingqalelo ngakumbi kule ndawo.
Ixesha lokuposa: Jan-11-2024